Excellent article in this week’s The Economist (and not just because they very kindly make reference to our ASCEND SEIS Fund)….
The Economist makes excellent points we have been banging the drum about for a while and we think the time is ripe now for investment in the creative industries, particularly with the support of the Government through the introduction of the Seed Enterprise Investment Scheme which, despite its low limits of £150,000 per company, should be enormously valuable to companies in the creative sector. £150,000 wouldn’t go a long way in many other sectors, but the impact of digital technology has dramatically reduced the investment requirements for creative enterprises right across the supply chain from creation, production, distribution and marketing. Valuable intellectual property rights can be created nowadays with very little investment in expensive capital equipment and using the Internet and harnessing social and mobile platforms to reach audiences and consumers in a targeted, trackable and cost effective way.
That’s one of the reasons why, as The Economist also notes, start ups in the creative sector fare better than other young businesses in other sectors.